AI for Sport

MH

Mike Hecker

AudioVitality

Founder & CEO

Description

Mike Hecker is a seasoned entrepreneur and business leader with a remarkable career spanning several decades and industries. His expertise in marketing and brand-building has been instrumental in shaping some of the most innovative companies in the food and beverage sector. Mike Hecker played a pivotal role in the early days of Nespresso, joining the company in 1988 as employee number 6. He served as the first Chief Marketing Officer (CMO) of Nespresso. During his tenure, Hecker was instrumental in orienting the business towards a B2C model, which laid the foundation for Nespresso's future success. After his time at Nespresso, Hecker co-founded and served as CEO of Eden Springs, which became the European leader in water fountains. Under his leadership, the company experienced rapid growth, reaching 200 million Swiss francs in revenue within a few years. In his latest venture, Hecker founded BE WTR, a Swiss-based company revolutionizing clean water access through local circuits. BE WTR aims to eradicate plastic bottles by enhancing tap water using cutting-edge technology. The company's innovative system includes triple filtration process, under-counter refrigeration and carbonation unit, packed in an elegant design tap. BE WTR's sustainable approach eliminates the need for plastic bottles, transportation, and waste. As chairman of AudioVitality, Hecker is promoting performance and longevity through non-invasive, low vibration technology. This venture aims to transform well-being and maximize human potential. At Tech For longevity, Mike Hecker will share the technology journey that led to AudioVitality availability and its impact on top performers whether elite athletes or corporate athletes.

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